Why does WHITE SPACE really matter now more than ever?
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4 . The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and [only] 34 percent is viewed on a desktop. Is your website mobile frienly?
If you want your emails to be read:
Keep them short, use plain and big fonts, and leave lots of white space!